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Deliverables

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The Uniform

The Relay Team’s uniforms are a blank canvas. All white, just waiting for your company or organization name or logo. They’ll be wearing these for 120 days through ten states. Their impact will be up close and personal with thousands of people, forging real connections.

An undertaking of this scale takes multiple sources of support. 100% of every tax-deductible donation goes to making this Great Run happen. Your contribution will allow the Relay of Voices Team to physically travel downriver and gather voices, relaying them outward into the world for a more connected nation.


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The Catalog

As the Relay Team travels from town to town, they will provide an informational catalog about the expedition to those they meet and work with. Besides the basic background information about the project, this creative print publication will include names and logos of those who have supported the project as well as information about the featured voices and landscapes from each community.


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The Book

Like many great artists before, A House Unbuilt’s Victoria Bradford will work with her collaborators and partners to compile a book chronicling the Relay Team’s time on the River and more importantly capturing the data and narratives that they uncovered as they went. As a sponsor of Relay of Voices, you will of course be generously thanked in this publication which will persist for generations to come.


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Social Media

Working with Public Relations firm Deveney Communications, the Relay Team will have a strategic style for daily posts to Instagram that capture specific experiences from the encounters that day. These posts will roll over to Facebook and Twitter content. Consistent hashtags will be used, such as #relayofvoices, #thegreatriverroad, etc., and communities will be encouraged to participate in the trending media by using the same hashtags as they post and repost.


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The Relay Blog

Every fortnight (ten days), Relay leader Victoria Bradford will write a long-form blog post on relayofvoices.com. These posts will include photo, video, and audio media as well as links back to local points of interest and other relevant details. These posts will include the River vocabulary that the Relay Team is gathering from each town as hashtags, so that the blog will be a searchable archive for commonalities between river communities.


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Traditional Media

Deveney Communications and Victoria Bradford are working together to develop a digital media kit that will be distributed starting in March to local media outlets, including television, radio, newspaper and magazines. Each media kit will be tailored to include a press release with local itineraries and details as well as photos, fact sheet, backgrounder, team info, and maps. This communications effort is meant to not only support the Relay project, but also generate a buzz around the lives and causes of people in river communities.


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Your Name on the Van

The Relay Team is driving through ten states, across 2,400 miles of Middle America. Put your name—personal, business, or organization—on the Relay van when you sponsor the project.


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Master of Ceremonies

In every town or city where the Relay Team spends time, there will be a community-wide event in order to gather and share stories with the local residents. Make a trip and join the team on the Great River, and connect with a community in which you have an interest. Take the opportunity to speak in one of the smaller towns or choose one of the seven urban centers to make your mark.